Adidas adidas Severs Ties With Ye, Claims Ownership Of All Yeezy Designs

adidas Severs Ties With Ye, Claims Ownership Of All Yeezy Designs

Tuesday morning, adidas announced the immediate termination of its contractual agreement with the person previously known as “Kanye West.”

The announcement cites intolerance of antisemitism as the rationale for the decision, although the firm has been assessing its connection with Ye for the previous month, a process sparked by Ye’s public defamation and derision of the Three Stripes and some of its workers.

Adidas does not allow antisemitism or other forms of hate speech. Ye’s recent remarks and actions are reprehensible, hateful, and dangerous, and they contradict the company’s diversity and inclusion, mutual respect, and fairness ideals.