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Summer is in full swing, and with its blazing temperatures/scorching sunlight comes plenty of compelling news from all different ends of the sneaker world. Lovers of collaborations are undoubtedly excited about the SpongeBob SquarePants x Nike Kyrie Irving collection, Skepta‘s fourth project with Nike Sportswear, Kanye West‘s seemingly endless deluge of adidas Yeezy releases, and the firestorm of hype caused by the announcement of Travis Scott‘s newest Nike shoes. Footwear tech geeks have reason to get excited as well, thanks to the impending arrival of high-performance hoop shoes like the Nike AlphaDunk and the interesting new Nike Joyride tech. Basketball fans are surely waiting with bated breath to see what Jordan Brand can cook up for Zion Williamson, and folks who looks as shoes as an investment are undoubtedly salivating over an original Nike Moon Shoe selling for close to a half-million dollars. That’s a lot to digest — and there’s much more to catch up on as well — but we’ve taken the legwork out of it for you, and compiled all of this week’s most important goings-on into one place. For everything you need to know before the weekend kicks off in earnest, check out our top fifteen stories from July 20th-July 26th directly below.
SpongeBob Squarepants x Nike Kyrie Collection Releasing On August 10th
One’s a cheeky sponge who lives in a pineapple under the sea, and one is a mercurial point guard for the Brooklyn Nets, but they work perfectly together — and fans the world over can’t wait for their collection to release.
Nike Moon Shoe Sells For $437,500 At Stadium Goods x Sotheby’s Auction
Yes, you heard that right. This hand-made Nike prototype from the ’70s is worth just as much as a nice single-family home in several parts of the country.
READ MORE (Collection)
Zion Williamson Signs 7 year/$75 Million Deal With Jordan Brand
Bag: secured. Signature shoe? Soon … maybe.
What To Know About Nike Joyride
No, it’s not Puma Jamming technology. Yes, it’s extremely comfortable.
Nike’s Upcoming AlphaDunk Revealed In “Hoverboard” Inspiration
Marty McFly’s sweet ride from Back To The Future II gets a little love on Nike’s newest hoops silhouette.
First Look At The Air Jordan 4 “Mushroom”
Best-looking mushrooms you’ll ever lay eyes upon. Morrells have got nothing on these.
adidas Pays Homage To Karl Malone With “Mailman” Edition
The Mailman might not deliver on Sundays (word to Scottie Pippen) but he definitely delivered on this special makeup of Donovan Mitchell’s adidas shoes.
Eric Koston’s Next Air Jordan 1 Low SB Is Revealed
The legendary skater/sneakerhead pays homage to ’86 Nike outlet come-ups on his latest collaborative kicks.
Skepta’s Nike Shox TL Is Releasing In September
Grime don Skepta and Nike have linked up for their fourth collaborative sneaker — but this time, they’re leaving Air Max behind in favor of Shox
This Week In YEEZY Updates
The devil works hard, but Kris Jenner works harder, and she just might have imbued her son-in-law’s collaborative sneaker line with the same tireless work ethic.
READ MORE (Yeezy 700 Magnet)
READ MORE (Yeezy 700 Teal Blue)
Seoul, Tokyo, And Shanghai Get Their Own adidas Ultra Boost 2.0s
Three Asian cultural hubs get a moment in the footwear world’s spotlight thanks to adidas’s Ultra Boost 2.0.
Travis Scott x Nike Air Max 270 React Rumored For Spring 2020″
It’s (still) lit: La Flame and Nike are already cookin’ up for Spring 2020.
A Third Stranger Things x Nike Tailwind Released Via A Scavenger Hunt
Would you be willing to venture into a Russian base or even the Upside-Down for a pair of these Tailwinds?
The Beastie Boys x adidas Footwear Collaboration Is Revealed
They may not be fighting for their right to party anymore, but the Beastie Boys are still paradigms of cool, and they’ve imparted their signature ethos onto a classic pair of adidas kicks.
Air Jordan 14 Doernbecher Coming This Holiday Season
The Air Jordan 14 will serve as part of a Doernbecher Children’s Hospital collaboration for the first time ever this year.