Jordan Brand’s roster has grown substantially.
Featuring the next generation of trademark athletes and superstars clad in the Jumpman logo, including the premiere silhouettes of Luka Doncic and Zion Williamson, the Beaverton-based brand unveiled today its newest signing, Orlando Magic forward and No. 1 overall choice Paolo Banchero.
Banchero said, “The chance to join the Jordan family means everything to me.” “Growing up wearing Jordans, and now being a part of his brand, is a dream come true.”
Constantly on the attack and demonstrating his ability as a three-level scorer in just a handful of preseason games, the Seattle-midrange native’s work, three-point pull ups, and downhill explosions have been prominent while wearing the Jordan Zion 2, an early indication of the possible silhouette he’ll wear during a season expected to end with Rookie of the Year honors.
Banchero is the first player from the star-studded 2022 Draft Class to reveal a sneaker sponsorship. As a child, he collected Air Jordan 3’s, AJ 4’s, and AJ 11’s.
Paolo is welcomed to the family with a Jumpman-branded burger while sitting down with Jordan Brand’s VP of Affairs and the man who signed Michael Jordan, Howard “H” White, at the very same Hillsboro restaurant that led “H” to be late to MJ’s pitch meeting. It’s fair to assume that “H” and the Beaverton-based company have ambitious intentions for their newest signee, who brings the epic tale to life with a distinctive twist.
Expect Banchero to explore with the depth of Jumpman’s historic archives for both the tunnel and the hardwood, while introducing a new generation of athletes to the brand’s trendsetting culture of the last several years.
Below is the official welcome place for Paolo. The Jordan Luka 1 is crafting its own rendition of the signature “Bred” hue for upcoming basketball releases.