With the launch of Greenhouse, the collective employed quite a few labels from all across youth culture — one of the most notable being Paperboy Paris whose graphic touch has done well to develop the line-up’s product breadth. And though not too much came from their 2019 offerings, 2020 is a step further in the right direction as they bring along New Balance to round off the noteworthy triumvirate. From graphic apparel penciled in with visually unrefined logo hits and colorful lock-ups, the collection strikes a strong diversity lensed through athleisure, completing the full setup with the all-terrain 801 silhouette that was only recently brought back by the Boston stalwarts. Its set of colors, which take influence from gastronomy, bears the image of either a Tuna Tataki Sandwich, a Ginger Lemonade, or a more muted Coffee Latte. The latter is obviously the most neutral with its almost full usage of brown shades while the lunchtime staple sprawls with more vibrant hits of pink, purple, and even leafy greens; the last, which stands in the middle of the tonal spectrum, sees to pastel yellows in pigments remiscent of the aforementioned drink’s two parts.
Grab a detailed look at the full range here and expect a release to arrive in waves: the first will take place at Paperboy pop-ups, then a small drop will take place at the Greenhouse app, and, lastly, the rest of the pairs will hit select Foot Locker locations globally.
Paperboy Paris x Greenhouse x New Balance 801