Whether you believe Bad Bunny will fade into obscurity in the coming years or that the 27-year-old has already established himself as one of the greatest artists of all time, one thing is certain: the Puerto Rican superstar is having a moment. While he came up short at the WWE’s recent Royal Rumble event, Benito Antonio Martnez Ocasio is “up” in the majority of other facets of his public life. While he and his team continue to add dates to his stadium-only “World’s Hottest Tour,” which kicks off on August 5th, Bad Bunny and his adidas family have confirmed a February 9th release date for his Forum Powerphase.
In anticipation of Benito’s first “new” design, content creators on the adidas CONFIRMED app spoke with Rafael Mayorga, adidas Originals Design Director, to learn more about Bad Bunny’s collaborative process, the shoe’s technology, and more. Mayorga claims that each collaboration between the reggaetonero and Three Stripes began with the former’s music: how can the wordplay and doble sentido (“double meaning”) of a song be translated into footwear? For their latest collaboration, which effectively combines the upper from the adidas Forum with the tooling from the adidas Powerphase, the Puerto Rican native and Mayorga doubled down on their previous use of stacked layers. Bad Bunny’s fondness for late 1990s, early 2000s skate proportions and a childhood game called “Catch and Throw” inspired the upcoming sneakers’ unconventional colour scheme and old school specifications.
Without further ado, here is Mayorga’s breakdown, and remember that the shoes will be available on Wednesday, February 9th:
1. While far from being clad in original colorways inspired by NBA teams, the upper on Bad Bunny’s next adidas shoe is borrowed from the Forum, a made-for-basketball sneaker that debuted in 1984.
2. Birthed out of the workout craze seen in the ’80s, the Powerphase (1987) lends its sole unit – done in a “vintage” style – to El Conejo Malo’s next low-top take.
A FAMILY AFFAIR
3. The top eyelet from the ZX 6000 appears on Bad Bunny’s Forum Powerphase.
4. Ghillie lacing isn’t found on the original adidas Forum or Powerphase, so it was pulled from the Marathon TR from ’79.
5. The double heel and velcro-assisted trefoil detailing drew inspiration from the archival Special-Rowing silhouette.
6. The Boricua’s love fro ’90s skate footwear informed the heel’s shape.
7. El Ojo (“The Eye”) graphics – which appeared in the artwork for Benito’s first album “X100PRE” (read: “Por Siempre”) – land on the removable tongue. His birthname appears on the lateral mid-foot.
8. Snap closures allow for customization with the second tongue.
9. The trefoil-branded heel tab can be fastened or removed via velcro.
10. Dillinger web, a shock absorption-oriented technology, delivers mechanical functionality and a vintage touch to the Bad Bunny Forum Powerphase.
Where to Buy
Make sure to follow @sneakerdose for live tweets during the release date.
Bad Bunny x adidas Powerphase “Benito”
Release Date: Feb 9th, 2022 (Wednesday)
Color: Sand / Acid Orange / Halo Gold
Mens: $160Style Code: GZ2009